UI UX Design

a competitive advantage in the market

Another specialization of web design, this one dealing with user behavior and feeling when using the site or app.

It’s easy to rush to designing solutions, but UX design works to focus on the user or customer to really understand their habits, needs, behaviors, motivations, and emotions. You have to deeply understand the problem and who you’re designing for in order to prototype and iterate on solutions.

UI/UX Development

Web designers may be graphic designers who work on the web or developers who have built enough skills to create a good looking website or app. Web designers tend not to take the human-centered approach of UX design. Psychology is embedded in UX design to help understand how people think, and what motivates them. Most web designers don’t go as deep to consider all the factors that a UX designer keeps in mind. Web design tends to be less iterative, whereas UX design is about integrating continuous improvements.